Recruiting new vendors across each category is a key responsibility within the Ride Out of the Darkness® event structure. These roles ensure that participants and families have varied, high-quality options to engage with, rather than encountering repeated or overlapping vendors.

Vendor Leads and Coordinators are responsible for curating a diverse and balanced vendor lineup, intentionally expanding options while maintaining alignment with the Love Surrounds You™ mission. The goal is not volume, but variety, quality, and relevance.

These roles emphasize long-term, relationship-based partnerships. Vendors are not viewed as one-time participants, but as ongoing collaborators who help strengthen the event experience and support the broader community year after year.